My name’s Alex and I’m a Creative Strategist and Producer with over twenty years’ experience in the marketing & advertising industries.

In 2017 I co-founded My Perfect Cousin with Adrian Weinbrecht. We’re a boutique production company who focus on unified visual content across film & photography for brands, agencies & clients.

My day to day work is assessing client briefs to see how they can be creatively optimised through production. Often client’s need advice as how best to make something, or how to get the most of their production budget, what to focus on, what not to focus on and the time it will take. There’s no silver bullet, but solving or balancing the cost-quality-time equation for our clients & partners is what I love to do.

Following studies at Central Saint Martins and Bristol UWE, I worked in the media/telecommunications industry, servicing clients such as Vodafone, Telefonica and Sky. My last role in “employment” was as Managing Director of Invisible Artists, a globally networked content production company with studios in London, New York, Sydney & Singapore.

Since founding My Perfect Cousin, I’ve delivered content projects for Advertising, PR & Marketing agencies, executing content production for major brands including IHG, LEGO, Lenovo & JLR. Please visit My Perfect Cousin for more details.

I'm married to Alessandra and we live in London with our two daughters Audrey & Hetty. I like riding bikes and coffee, maybe a little too much.

What the heck is Wilburr?

For me, it’s somewhere to make things stick. A digital space to show my own creative output as well as journal visual media that I either admire or have found inspiring both personally and professionally.